There was once a time when winning new corporate clients required an entire team of people. Much of their time was spent doing nothing more than simply trying to get a prospect’s attention and, often, their efforts ended in abject failure.
Sadly, this doesn’t seem to have changed much.
Sadder still, it doesn’t have to be this way – at all.
Since 2002, businesspeople have had an unprecedented tool at their fingertips: LinkedIn. This business-oriented social network currently has more than 500 million users and while that doesn’t mean you can simply click on a name and begin a promising business relationship, it doesn’t have to be that hard, either.
If you’re one of the many people who have struggled with or maybe even given up on LinkedIn, this eBook is for you. I’m going to show you how to turn this powerful social media platform into your ultimate tool for landing meetings with the clients you want.
Positioning Your LinkedIn Profile for Success
The biggest problem I see as a LinkedIn consultant is that my clients haven’t put much thought into their profiles. Usually, they’ve just pasted their old resume into this space.
This is a huge mistake. On LinkedIn, all a potential client can judge you by is your profile. Does yours win interest? Does it make someone excited to hear from you? Does it get them thinking about what you could do for their business?
Creating Your Impact Statement
The first thing I tell my clients to do is to come up with an impact statement. Simply put, an impact statement succinctly summarizes the impact you have had on a past client’s business. When a potential client sees your profile, you want that impact statement to have them thinking, “Wow. This is definitely someone who could help me.”
Fortunately, as important as they are, impact statements are also incredibly easy to create:
- What – What is a major accomplishment that would interest your clients?
- How – How did you accomplish this feat?
- Why – Why was this accomplishment of value to your client?
For example, you might say:
“Created a lead generation funnel using Facebook Ads to target younger clients that earned $10,000 in revenue.”
Then you want to reduce the entire statement to just seven words. This will ensure it gets read. So you would change the above to:
“Created $10,000 in revenue through Facebook Ads.”
You can always elaborate on this accomplishment after you’ve earned someone’s attention.
Always begin your impact statement with a strong action verb (e.g. created, planned, established, grew, etc.) Make sure you quantify your accomplishments, as well. Saying you increased profits is nice, but saying you “improved profits by 5%” is far more powerful. You will read more about this in my next article. Stay tuned and subscribe now!
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