Neue Kunden gewinnen

How you turn a boring Internet shop window into a dynamic acquisition tool and which benefits does this create

The Internet is the shopping mall of the 21st century. An entrepreneur, who sells expensive safes, told me this a few years ago for the first time. “Simply imagine that everything people see about you on the internet is your shop window. Will you go into a shop with a bad shop window?”

What are two success factors of a shop window on the internet?

  1. Display benefit
  2. Continuity

On (too) many LinkedIn or XING profiles of self-employed consultants I simply see the job description. For example: owner of the company Mega Consulting GmbH. Does this show the benefit within 3 seconds? Then comes the second hurdle: each TV channel conveys a different message. What does Coca-Cola do? Something different everywhere or the same thing everywhere?

What do we learn from this?
If you want to score a consulting contract the day after tomorrow, the benefit must be clear within a few seconds. Here, the company description doesn’t help at all. If the consultant addresses an urgent problem or can solve a shortage with this benefit, then it’s a direct hit! This person will love to connect with you. For me, the success rate during the initial contact increased by the factor 10.

The following two tabs change content below.
Andreas hilft Unternehmern und Führungskräften Ihre Ziele zu erreichen, die Bestimmung zu leben, Ihre Mission umzusetzen. Er ist spezialisiert auf Kundengewinnung und Kostenmanagement. Er startete seine erste Firma 1991 und baute bis zum Verkauf im 1997 mit einem Team & Geschäftspartnern rund 5.000 Stammkunden in Europa auf. Heute ist er Unternehmer im Beratungsbereich mit Kunden aus Industrie, Banken, Handel, Gastronomie, Gesundheit und Consulting.